Industry.
Automotive
Discipline.
Social Media Campaign | Market Research | Animation Videography | Copywriting | Programmatic
Challenge.
How to find international buyers of second-hand vehicles and heavy equipment in bulk during online live auctions.
Solution.
An extensive market research exercise was conducted for this project to identify target audiences and locate prospects around the world. Then the programmatic of the digital advertising was carefully crafted to ensure accurate delivery of the messages to the right target groups.
